Social Media 101

Elevate Your Community's Online Presence: Social Media 101 - Social Media for Multifamily Marketing

Join industry expert Dee Wilson for an engaging and practical session designed to elevate your community’s online presence through strategic social media marketing. With over 20 years of experience in multifamily property management including roles as Director of Training and Director of Social Media Marketing—Dee brings real-world insight and proven strategies to help your team succeed in today’s digital landscape. This class is designed to equip your team with the knowledge and skills needed to effectively leverage social media, attract new residents, and enhance your community's online presence.

In today's digital age, social media is not just a communication tool; it's rapidly becoming its own search engine and a crucial component of your overall Search Engine Optimization (SEO) strategy. Potential residents are actively using platforms like Instagram and TikTok to discover apartments, explore neighborhoods, and validate listings before making their leasing decisions. This class will illuminate how a strong social media presence can directly contribute to increased visibility in search results, drive qualified leads, and establish a powerful brand identity for your community.

This class will cover a range of essential topics, including:

• Developing a social media strategy tailored to your specific community's goals.
• Creating engaging content that genuinely resonates with your target audience and optimizes for social search.
• Utilizing social media advertising to effectively reach potential residents and boost leasing efforts.
• Measuring and analyzing your social media performance to ensure optimal results and demonstrate ROI.
• Understanding how social media impacts your SEO and contributes to your overall online discoverability.
• Building a strong brand presence that showcases your community's unique personality and fosters trust.
• Staying up-to-date with the latest social media trends and best practices.

Whether your team includes seasoned marketing professionals or those just starting out with social media, this class is designed for all levels of comfort, from beginner to expert. You will gain valuable insights and practical strategies to maximize your social media efforts and convert online engagement into leases.

BONUS: Content Creation Workshop Included!
To wrap up the class, attendees will participate in a hands-on Content Creation Workshop where they’ll begin planning and building a 3-month content calendar tailored to their communities. This interactive session ensures your team leaves with not just ideas but a head start on implementation. Whether you're new to social media or looking to refine your current efforts, this session will provide actionable tools, creative inspiration, and a plan to take your marketing to the next level.

Don’t miss this opportunity to empower your team with the skills—and content—they need to thrive online!

• Collaborate with peers and share best practices.
• Learn how to use their content to cross-market with other businesses